Brand language
for a new era.
SELA
Sela had been telling people what their events were. We rebuilt the social system to make every post feel like an event in itself, a dynamic, recognizable content window that earns the attention it asks for.
OPTIMA
OPTIMA needed an identity for precision agriculture and AI rooted in nature without going literal, confident in technology without going cold. We shaped a brand language built around a single idea: intelligence that cares.
DHCC AT RU'YA EVENT
Ru'ya is one of the UAE's biggest career fairs for Emirati job seekers. We brought DHCC to the floor with a booth, a film, and a single Arabic word to start every conversation: لو.
AHMED S. NAJI
ASN, أحمد سعيد ناجي, is a Saudi watch and jewelry house established in 1980. We led the social media strategy, campaign, and art direction around a single Arabic truth: time is never just a watch.
SBA
We built the Ramadan on-air and social identity for Saudi Broadcasting Authority, weaving classic TV nostalgia with the calm precision a national broadcaster demands.
AS-SALAM HOSPITAL
We led the social media strategy, creative concept, and art direction for As-Salam International Hospital's cardiology awareness campaign, built around a single Egyptian question: قلبك ولا…؟
HT MEDICAL PRODUCTS
We designed packaging for HT Medical Company across pillows, cushions and shoes, trading clinical coldness for the warmth of a consumer brand.
ALAMEDA
We led the social media strategy, campaign creative, and content direction for Almeda Clinics' launch campaign, built on a single human truth: great healthcare shouldn't mean leaving your neighborhood.
BOLT
Bolt asked us to make e-scooters feel like the antidote to routine. We built the answer around a deadpan stat and a small invitation: 99.9 percent go to work on Monday. The other 0.1 percent take the whim.
ASEER GUIDE BOOK
A cinematic guidebook for Aseer, destination marketing reframed as a journey through heritage, nature, art, and adventure.
STEVIA JUICE
Stevia is a Saudi juice brand sweetened naturally without sugar. We led the social media strategy and the campaign that takes the sugar conversation into the feed and onto the city.
BONEDIVITON CONCEPT PITCH
A brand concept for Bonediviton, weekly Vitamin D3 positioned as the answer to pharma’s most underrated problem: patients who forget.
CANCER CONSULTATION
An awareness campaign that reframes the second-opinion consultation, not as healthcare admin, but as something patients owe the people who love them.
DUBAI TAXI COMPANY
A repositioning of Dubai Taxi Company, from utility ride-hailer to the brand that makes Dubai's smart-mobility future visible, ride by ride.
MASARAT AL-BAHJAH
A creative concept for Dubai Municipality's Ramadan Souq 2025 at the historic Bur Deira waterfront, designed as interconnected pathways that weave every Ramadan ritual, craft, and gathering into one heritage-rooted journey.
EMAAR GIFT CARD
Emaar wanted to launch their gift card with a back-to-school moment, in a city that doesn't slow down for one. We wrote it on the side of the Burj Khalifa, in school buses, in pencils, in a single card.
DG ORAL CARE
6 oral care products. 6 distinct benefits. 6 visual identities that needed to feel like siblings, not strangers. We built a motion campaign for the DG oral care range that gave each variant its own ingredient-led world while keeping the whole line unmistakably DG.
The HEART OF JEDDAH
Hai Aljamaa Hospital opened in Jeddah in 2023 with a single brand idea: it isn't just a hospital, it's the heart of the city. We led the event branding and the teaser campaign that built anticipation across Jeddah's gateways before the reveal.
أنا طبّب, I AM TABAB
A creative concept that personifies the historic Saudi village of Tabab, allowing the place to speak in the first person about its history, people, culture, and nature on the global stage of the UNWTO Best Tourism Villages 2024.
ASEER WINTER CAMPAIGN
A social-media system for Aseer's winter tourism season, a graphic language built to carry four destination themes across three post formats, without ever repeating itself.
ASGC
ASGC is a vertically integrated construction group headquartered in Dubai, with offices in Egypt and the UK. Founded in 1989, the group employs over 18,000 people and has built some of the most iconic projects in the region, including Dubai's Coca-Cola Arena. We designed the corporate portfolio that introduces them.
HASHTAG STUDIO
Hashtag Studio is one of our production partners. We led the creative concept, creative direction, and art direction for their self-promo film, a cinematic ride through the studio's own back catalogue.
DHCC, ARAB HEALTH EVENT
A repositioning of Dubai Healthcare City, not as a hub, but as a city, and The City framework that lets one brand speak personally to every audience.
AGORA
Agora is an Egyptian retail chain that wanted to be more than a supermarket: a marketplace, in the original sense of the word. We built the brand from the public square it is named after.
CHICK IN
Chick In is a fried-chicken shop in Budapest. We built the brand from scratch, in a city full of them, around a small bilingual gesture and a flame that sits where the apostrophe should.
RYALTRIS
Ryaltris is the fastest sinus-symptom relief on the market. We turned that clinical claim into a cultural one: press fast forward on suffering.
LEVOCTIVAN
Levoctivan promises one thing: live allergy free. We led the creative and art direction, then carried that promise across out-of-home with a clean, calming aesthetic of comfort and easy breathing.
HUB CHILLOUT
HUB Chillout sits at the intersection of Maadi, Nasr City, New Cairo, and the Sokhna highway. We positioned it as the place that delivers the feeling of a coastal-road hangout while staying in town. A modernist big-boys' arena for bikers, yacht owners, and the families they bring along.
HUB 50 MALL
HUB 50 Mall sits on 50th Street in Zahraa El Maadi. We made the address the logo, the logo the destination, and the destination a hangout that the neighborhood actually shows up to.
CENTRIC BUSINESS DISTRICT
Centric Business District is UPTURN Developments' commercial complex in New Cairo, designed to host businesses that take themselves seriously. We built the brand from scratch, then built the world around it.
EXPO REPUBLIC
Expo Republic is an Egyptian-Emirati exhibition organizer that connects businesses across the Gulf and beyond. We built their corporate brand from scratch, along with the portfolio that opens doors before they arrive.
AURELIA
AURELIA is Prime Location's mixed-use community in the heart of Sheraton, Heliopolis: residential, offices, retail, and a hotel. We led the launch campaign and the onsite brand experience, from outdoor and print to every flag and hoarding on the site itself.
THE WATERWAY NORTH COAST
The Waterway North Coast is the third Egyptian venture from the Waterway brand, after Waterway New Cairo and the Capital Way. We designed the brand language and the launch book for a summer destination that earns its name from the air.
WATERWAY “THE CAPITAL WAY”
The Capital Way is Waterway's flagship project in Egypt's New Administrative Capital, residential and commercial under one address. We designed the brand language and the printed materials that introduce it.
VITO RESTAURANT
Vito is a shawarma, pizza, and grill house in AlUla, Saudi Arabia. We built the brand from scratch in collaboration with Link, framing fast food as a confident bilingual mark, a tight color system, and a flame that sits on every wrap.
CAIRO MEETING
Cairo Meeting is an interfaith dialogue conference held in the Egyptian capital, a working space shared by people across cultures, civilizations, and religions. We built the brand from scratch.
MERAS
We built MERAS a logo and print system that gives an emerging Cairo interior design office the calm authority of an established studio.
NUXERA AI
Nuxera AI builds Arabic-first clinical AI for Saudi hospitals. We led the social media strategy, creative campaign, and art direction for a brand that puts the ward back in its own voice.