SBA
An on-air identity for the Kingdom in Ramadan.
We led the Ramadan visual identity for Saudi Broadcasting Authority, across the SBA and SBC channels. Every show was framed inside a vintage television set, a quiet nod to communal Ramadan viewing, then layered with lantern, crescent and bilingual typography to ground each title in the season. The system carried from on-air bumpers to drama key art to a daily Instagram rollout, one tone across hundreds of touchpoints.
Credit note: led by Mohamed Gamal Eldin, G7M founder, during his prior role at HASHTAG Agency, Dubai. Featured here as portfolio of the founder's creative direction. Full credit to the original team, partners, and client.
- Brand Strategy
- On-Air Identity
- Art Direction
- Key Art
- Social Media
- Bilingual Design
Every show, framed by Ramadan.
We placed each Ramadan title inside the same vintage TV set, a visual cue that calls back to communal evening viewing. Show key art for Wesh Sayer? and Darweesh sits beside drama promos for Hakeem Basha and Wuld Le Yamout, all bound by the SBA palette of midnight blue and lantern gold.
Bumpers that carry the rhythm of the night.
We designed wide-format on-air bumpers for now-airing and next-up moments. Each frame keeps the host front and centre, with the schedule and channel mark anchored on a single calm gradient, so viewers know where they are without taking attention from the broadcast.
From living room to feed.
We extended the same Ramadan identity to a daily Instagram cadence, with the vintage TV motif resized for portrait social tiles. The result is a season-long rollout that scrolls past as a single, unmistakable SBA series.
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