EMAAR GIFT CARD
Projected on the tallest building in the world.
We led the creative concept, creative direction, and art direction for Emaar's back-to-school gift card launch. The idea was to skip the usual retail playbook and project the season directly onto the world's tallest building. School buses climbing the spire, a backpack at altitude, a bilingual line, and finally the card itself. One card, the full preparation.
Credit note: led by Mohamed Gamal Eldin, G7M founder, during his prior role at HASHTAG Agency, Dubai. Featured here as portfolio of the founder's creative direction. Full credit to the original team, partners, and client.
- Creative Concept
- Creative Direction
- Art Direction
Back to school, made easy.
We launched the Emaar Gift Card with a single declaration projected onto the world's tallest building. A back-to-school message big enough to reach a whole city at once, and quiet enough to feel like Emaar.
Back to School
One card, the full preparation.
The story unfolded across the Burj Khalifa facade in stages. School buses climbing the spire, a pencil and a backpack at altitude, an Arabic call to action, and finally the card itself. One image at a time, on a canvas no other gift card had ever booked.
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