CHICK IN
Fried chicken, the kind worth crossing town for.
We led brand strategy, identity, and the full launch campaign for Chick In, Budapest. The logotype is a hand drawn wordmark with a small flame on top, set against a confident sans serif tagline: fried chicken and more. The system carries from storefront to delivery sleeve to apparel to a NetPincer, Wolt, and Bolt presence built to be reordered.
- Brand Strategy
- Brand Identity
- Packaging Design
- Advertising Campaign
Fried chicken and more.
We built the brand around a small bilingual gesture: a hand drawn wordmark, a flame where the apostrophe should sit, and a sans serif line under it that says the rest. The mark feels familiar before it feels new, which is the trick a fried chicken shop in Budapest actually needs.
On the street, on the bag, on the back.
The system carries from the storefront on Vaci utca to the take out bag on a bench, from the staff polo to the delivery sleeve that gets handed to a courier at 11pm. Every surface keeps the same wordmark, the same flame, the same restraint.
If you’re building a brand worth standing for, we’d like to hear about it.
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