The HEART OF JEDDAH
Jeddah got a new heart in 2023.
We led event branding, event direction, and the teaser-and-reveal outdoor campaign for the launch of Hai Aljamaa Hospital, in partnership with Andalusia Group. The strategy was simple: position the hospital not as a building, but as قلب جدة, the heart of Jeddah. The teaser ran cryptic across the city's gateways. The reveal happened on launch night, on stage, in front of the people who built it.
- Event Branding
- Event Direction
- Visual Direction
- Outdoor Campaign
Where is Jeddah's newest heart?
Months before the launch, a cryptic question ran across Jeddah's biggest gateways. أين أحدث مستشفى في جدة 2023؟ A single Arabic word, قلب, planted on the billboard before the answer was given. The city had to wait a beat before the reveal.
قلب جدة. The reveal.
On launch night, the answer arrived. Hai Aljamaa Hospital, branded as قلب جدة, the heart of Jeddah. Event branding, event direction, and visual identity carried across stage, set, signage, and screen, in partnership with Andalusia Group.
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