STEVIA JUICE
Mood is sweet. Sugar is not.
We led social media strategy and creative direction for Stevia Juice in the Saudi market. The campaign idea sits on a single bilingual line: the mood is sweet, the sugar is not. We carried it across outdoor mupis, billboard walls, bus stops, and a social feed that talks like a juice should, in Arabic first.
- Social Media Strategy
- Social Media Campaign
- Art Direction
Mood is sweet. Sugar is not.
We anchored the campaign on a single Arabic line: المود حلو، بدون سكر. The mood is sweet, no sugar required. A man in a Saudi street, head back, drinking. The brand promise told as a feeling first, a fact second.
Then into the feed.
The same idea, scaled to the phone. Stevia on Instagram in story-and-grid formats, the bottle styled with the ingredients it was made from, captions written for thumbs and for thirst.
On every corner of the city.
The outdoor work let the bottles do the talking. A garden of fresh ingredients on a roadside wall, a fruit-and-color mupi on a Saudi boulevard, a bus-stop banner that meets you at the bench. Each placement keeps the line in Arabic, where the audience already lives.
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