Kenkō
Food for the soul, hormone free and locally sourced, out to redefine how Egypt eats at home.
Kenkō, food for the soul, believes food is not just nourishment but a source of joy, comfort, and connection, and that healthy has no reason to be boring. So it sources the real thing: hormone free meats, fresh produce, herbs and spices of the highest caliber, from local suppliers who farm sustainably. The ambition runs past dinner tonight, toward redefining food delivery in Egypt and a national network of boutique supermarkets.
We crafted the brand language, meticulous, honest, lively, and hip, then designed and developed the platform underneath it: an ordering system that runs six menu families across twenty Greater Cairo areas, card and wallet payments in Egyptian pounds, live order tracking from kitchen to door, and a full admin the team runs on their own. A brand built to make healthy feel like a treat, on a platform built to carry it across the city.
- Brand Strategy
- Brand Language
- UX & UI Design
- Web Design
- Development
- Ordering System
- Payments (Paymob)
- Real-Time Order Tracking
- Content System (CMS)
- 85K
- site visitors since launch
- 11K
- orders placed online
- 20
- Cairo areas served
- +58%
- returning customers
A concept store you can taste on screen.
Kenkō is Japanese for health, and health is the least appetising word in food marketing. So we built the opposite of a wellness site. Capsule outlines, U-bend tracks, brush stroke leaves and carrots, and the wordmark repeating across the background like a pattern on packaging. The food stays the hero, and health arrives as colour rather than as instruction. The promise underneath is real, hormone free food from local farms, but the site never lectures about it, it just makes healthy look like the treat it is.
Health, in Japanese. Colour, by appetite.
The palette is not decoration, it is navigation. We split it into three appetites: warm reds, oranges and mustard for hot food and bowls, teals, sage and mint for greens and salads, pink, coral and soft blue for smoothies and the hip end of the store. Every menu category carries its own colour through the whole system, so a customer learns the shelf before reading a word. AU Passata, tall and condensed, holds it all in three weights.
One family, tall and condensed, set in three weights across the whole store.
One menu, six categories, twenty neighbourhoods.
A concept store lives or dies on how fast a craving becomes a cart. The menu reads live from the admin rather than from hard coded pages: filter by Chicken, Meat, Seafood, Vegan, Dipping or Sides, open a quick view without leaving the grid, and add straight to the cart. Checkout knows all twenty Greater Cairo areas and their own delivery fees, and every total is recalculated on our side.
Ordered in one hand. Tracked in real time.
Most food gets ordered one handed, so we designed the flow mobile first. Guests order without an account, regulars get one that remembers them, and payment runs through Paymob by card, wallet, or Apple Pay in Egyptian pounds, with cash on delivery for anyone who wants it. Once the order lands, the tracking screen updates itself over a live connection: confirmed, preparing, out for delivery, delivered, without a refresh.
The menu
Six colour coded categories, quick view, and straight into the cart.
Checkout
Twenty Cairo areas, their own delivery fees, card, wallet, or cash.
Live tracking
Confirmed to delivered, updating itself without a refresh.
Recipes that end in a full cart.
A healthy concept store has to teach as well as sell, because most people do not abandon good food, they abandon not knowing what to do with it. So the recipe and blog layer is not a content silo bolted to the side. Every recipe lists what it takes, and one tap loads the whole ingredient list into the cart. Reading turns into dinner without a detour through the menu.
We handed Kenkō the whole kitchen.
A store that changes its shelf weekly cannot wait on an agency, so we did not build a site the team has to call us to edit. We built a control room. Products, categories and their colours, recipes, delivery areas and their fees, coupons, working hours, testimonials, and every customer message all live in one admin. The team adds a product in the morning and sells it by noon.
An order can never be missed.
The worst failure for a food platform is a quiet one, an order that lands and nobody notices. So we built alerting in layers. A new order raises a toast and a sound on any admin screen over a live connection, sends a Telegram message to the team's phones, and, if either path is down, still surfaces in the orders table within fifteen seconds. Stock rides alongside it: items flag as low or out, and every adjustment is logged with a reason.
The business, charted by the day.
Kenkō should not need us to know how Kenkō is doing. The dashboard charts revenue and orders by the day, average order value, new against repeat customers, top selling products, order status distribution, coupon performance, fulfilment time, and revenue by governorate. Reports export the same numbers. Decisions about the next product come from the platform itself.
Built for the shelf it is heading toward.
Kenkō is aiming past delivery, toward boutique supermarkets across Egypt. So we did not build a menu page, we built a system that grows with the shelf: new categories, new products, new areas, new recipes, all added by the team from one admin, with orders and payments landing live as they come in.
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