CENTRIC BUSINESS DISTRICT
The success story of your business starts here.
We led every surface of the Centric launch, from brand strategy and identity to the corporate book, the stationery, the website, the outdoor campaign, and the TVC. The mark itself is a star, eight directions pointing inward to a single blue node, a center of gravity for the businesses that move in. The line is direct. The success story of your business starts here.
- Brand Strategy
- Brand Identity
- Corporate Identity
- Brand Book
- Website Design
- Outdoor & TVC Campaign
A center of gravity.
Centric needed a mark that earned its name. Eight directions pointing inward, a single blue node at the middle, a clean wordmark beside it. The geometry is calm, the message is direct: this is where the business gravity is.
And the cut for the floor.
The shorter pass, edited for the sales floor and the digital placements. Same story, faster cadence, made to live in feeds and waiting rooms.
The film.
We brought the brand to camera. A CEO at his own desk, the book in his hands, the partnership made tangible in 90 seconds. Production, direction, art, and post by us.
Built like a partner.
The architecture had its own confidence. Sharp facades, angled cuts, a stripe-pattern that read modern by day and lit by night. We let the renders do the work, and put one line over them: partners of success.
Steeped in strategy, set in print.
We wrote the brand book as the operating manual for the launch. Catchment maths up front, building shots in the middle, floor plans at the back, voice and visual rules running underneath. A book the sales team could hand a client without explaining.
Down to the embossing.
Corporate identity carried into every touch. Embossed business cards, headed letters, stamps, an envelope system. Quiet, exact, the kind of paper a building like Centric should hand you on the way in.
Then we took it outside.
We launched Centric across digital, outdoor, and a TVC. The website carried the catalogue and the experience tour. The billboard ran the brand promise over the road. The TVC put a real CEO at a real desk, holding the book we made. Every surface said the same thing in its own register.
If you’re building a brand worth standing for, we’d like to hear about it.
The fastest way to start is a 30-minute conversation about what you’re working on. No deck, no pitch.