HUB 50 MALL
Where you have it all.
We led the brand strategy, identity, and launch campaign for HUB 50 Mall, a community shopping destination in Zahraa El Maadi. The single big idea was simple: build the address into the brand. The number 50 carries the place, the bright magenta hub-spoke 0 carries the energy, and the line under it does the talking. Where you have it all.
- Brand Strategy
- Brand Identity
- Logo Design
- Advertising Campaign
Coming soon to 50th Street.
We rolled out the brand on the streets that already knew the address. Watercolor splashes on the 50 logo, three taglines on three boards, the tone deliberately playful. The neighborhood was the audience, and the warm-up was the work.
Where you have it all.
On opening night, the magenta 50 lit up over Zahraa El Maadi like a small landmark, and the crowd showed up the way only a neighborhood mall can ask. The brand carried into the entrance arch, the holiday dressing, and the wider campus, on every night that followed.
If you’re building a brand worth standing for, we’d like to hear about it.
The fastest way to start is a 30-minute conversation about what you’re working on. No deck, no pitch.