THE WATERWAY NORTH COAST
Where the water meets the brand.
We led the brand identity work and the brand book design for The Waterway North Coast. The system is built around aerial photography that lets the coast frame the development, a quiet white serif sitting where the water meets the sand. The brand book extends the same logic across the masterplan, the club house, the units, the amenities.
- Brand Identity
- Brand Book Design
- Print Materials
Where the water meets the brand.
We anchored The Waterway North Coast in a single image: a drone aerial of the Mediterranean meeting the dunes, with the brand mark placed exactly where the water becomes the sand. The system reads as a luxury coastal brand at first glance, and as a piece of land at second.
A book that opens like the coast itself.
The brand book carries the same calm aerial register across cover, club house, the residences, the amenities map. White serif over teal water, a printed object that earns its place on the buyer's coffee table before the unit does.
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