LEVOCTIVAN
Live allergy free.
We anchored the campaign in the moment relief actually feels like: a person outside, eyes closed, head tilted up, breathing easy. The art direction kept the air bright and the leaves moving, the product steady at the foot of every shot. Fast relief, calmly composed, scaled across every ATL format the city had to offer.
- Creative Direction
- Art Direction
- ATL
A deep breath, taken outside.
We anchored the visual identity in the moment relief actually feels like: a person outside, eyes closed, head tilted up. The art direction kept the air bright, the leaves moving, the bottle steady at the foot of the frame. Fast relief, calmly composed.
Live allergy free,
across the city.
From metro lightboxes to full-scale billboards to subway-tunnel megapanels, we carried one promise across every ATL format. The aesthetic stays clean and clinical at the brand mark, warm and human at the people. A healthcare campaign that reads more like a deep breath than a prescription.
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