SELA
Every post, an event in itself.
Saudi entertainment runs at a volume that makes "another announcement post" invisible. We built a design system that treats every social piece as a moment, not a memo, dynamic typography and linear motion for energy, framed compositions for cinematic depth, hook-and-image balance for the moments that need to land clean.The system flexes across all three voices SELA needs: high-energy event push, considered editorial, branded experience marks. One identity, three muscles, used by a team that ships at volume.Credit note: led by Mohamed Gamal Eldin, G7M founder, during his prior role at HASHTAG Agency, Dubai. Featured here as portfolio of the founder's creative direction. Full credit to the original team, partners, and client.
- Social Strategy
- Design System
- Creative Direction
- Art Direction
- Motion Direction
- Brand Language
Energy you can read at a glance.
This style uses movement, repetition, and bold typography to create dynamic, high-energy visuals.
The background becomes an active part of the design through repeated words, angled type, and graphic elements that reflect the fast-paced and diverse nature of Sela’s entertainment experiences.
Typography is treated as a visual element that strengthens the brand identity while adding motion and impact to the content.
When the image has to land clean.
This direction focuses on balancing the event image with the communication message through a clean, structured layout. Inspired by entertainment platforms and editorial announcements, it separates the image, hook, date, and details to create clearer and more distinctive content.
The image drives emotional appeal, the hook delivers the message, and the color block enhances visibility, bringing everything together in a memorable visual system.
A window onto the experience,
not a flyer about it.
This style uses frames, masks, and layered compositions to present entertainment content in a cinematic and curated way.
The visual framing acts as a storytelling tool, showcasing music, sports, theatre, and live experiences as part of a larger entertainment universe.
Through windows and graphic cutouts, the design creates a sense of discovery that encourages viewers to explore the content rather than simply view an announcement.
Motion that wears the brand,
not the brand stuck onto motion.
For video intro and outro, we use deriving elements from the brand logo and colors, overlaid over video, leveraging the aperture to create a connected lines effect, leading into the SELA logo.
One system, flowing across
every voice Sela needs.
A flexible system built around dynamic flowing text.Used to express SELA’s values, experiences, and philosophy.
The continuous white strip enables messages to visually connect across multiple posts, making the feed feel unified and intentional.
If you’re building a brand worth standing for, we’d like to hear about it.
The fastest way to start is a 30-minute conversation about what you’re working on. No deck, no pitch.