AS-SALAM HOSPITAL
Your heart or…?
قلبك ولا…؟ It is how Egyptians already ask each other in the second after chest pain freezes a normal moment, the silence that decides whether to keep going or get to a hospital. We built the campaign around that exact freeze: the kitchen table the person was sitting at, the conversation interrupted mid-word, the world around them carrying on without them.
It reads less like a hospital ad and more like the moment a hospital ad is supposed to be made for. As-Salam stands not as the place that treats heart attacks, but as the reason a person made it there in time.
- Social Media Strategy
- Creative Concept
- Creative Direction
- Art Direction
The hospital, in the moment before it is needed.
The scenes put As-Salam where the question lands, not where the treatment happens. The brand shows up at the freeze, in the silence, at the kitchen table the person was sitting at a second ago. Not the ad for a hospital. The moment a person decides they need one.
Your heart or…?
If you’re building a brand worth standing for, we’d like to hear about it.
The fastest way to start is a 30-minute conversation about what you’re working on. No deck, no pitch.