As-Salam International Hospital

The campaign is built on a very brief yet extremely critical human moment:

the sudden pain that freezes time, interrupts the scene, and opens the question: “Your heart or…?”The idea focuses on capturing surprising moments when a person suddenly stops their normal activity due to unexpected chest pain; creating confusion, fear, and uncertainty.

These frozen, life-interrupting moments form the emotional core of the campaign message.

Creative Concepts
Creative Direction
Art Direction

Your Heart Or...?

Supported Scenes

These scenes reinforce the hospital’s position as a compassionate, human-centered institution that understands people’s fears and stands by them during critical moments.

The hospital appears not only as a place for treatment, but as a leader in heart health awareness, prevention, and early detection, creating emotional resonance that encourages the audience to get screened.

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