AS SALAM HOSPITAL
Your heart or…?
قلبك ولا…؟ It is how Egyptians already ask each other in the second after chest pain freezes a normal moment, the silence that decides whether to keep going or get to a hospital. We built the campaign around that exact freeze: the kitchen table the person was sitting at, the conversation interrupted mid word, the world around them carrying on without them.It reads less like a hospital ad and more like the moment a hospital ad is supposed to be made for. As Salam stands not as the place that treats heart attacks, but as the reason a person made it there in time.
- Social Media Strategy
- Creative Concept
- Creative Direction
- Art Direction
The hospital, in the moment before it is needed.
The scenes put As Salam where the question lands, not where the treatment happens. The brand shows up at the freeze, in the silence, at the kitchen table the person was sitting at a second ago. Not the ad for a hospital. The moment a person decides they need one.
Your heart or…?
If you’re building a brand worth standing for, we’d like to hear about it.
The fastest way to start is a 30-minute conversation about what you’re working on. No deck, no pitch.