HT MEDICAL PRODUCTS
Medical, made human.
We led packaging across HT Medical Company range of orthopaedic pillows, memory foam cushions and medical footwear. Each pack speaks the patient language first and the prescription second, with confident typography, plain-spoken bilingual copy, and a system that holds together across every shelf-facing category. The work positions HT as a medical brand people actually want to bring home.
- Brand Identity
- Packaging Design
- Art Direction
- Bilingual Typography
- Print Production
Bedside language, not pharmacy copy.
We led with consumer headlines, Have a Good Night and Cloud of Comfort, set in confident display type with a clean Arabic counterpart. Each pillow bag reads first as a promise of rest, then as a medical product.
One system, every category.
From orthopaedic cushions to walking shoes to a kids range, the packaging shifts personality without losing its core. Earthy kraft for everyday comfort, blue for clinical-grade memory foam, and a playful pattern for children, all carrying the same HT mark.
If you’re building a brand worth standing for, we’d like to hear about it.
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