BOLT
Love your whim.
We led the creative concept, creative direction, and art direction for Bolt's brand campaign. Each visual sets up a flat statistic about how everyone else gets to work, then breaks it: a green helmet, a Monday morning, a kid grinning behind handlebars, a Valentine ride that involves a dog. The brand line stays simple and stays the same. Love your whim.
- Creative Concept
- Creative Direction
- Art Direction
99.9 percent.
And then there is you.
We built the campaign around a flat statistic and a small rebellion. Monday morning, but. Going to work flying. Riding there better. Happy Valentine, with the dog. Each key visual sets up a routine and breaks it before the eye gets bored.
On every wall
the routine has to pass.
The campaign ran across mupis, billboards, building wraps, subway tunnels, and social feeds. Same flat stat, same green scooter, same small invitation. Each placement turned a piece of street furniture into a question worth answering.
If you’re building a brand worth standing for, we’d like to hear about it.
The fastest way to start is a 30-minute conversation about what you’re working on. No deck, no pitch.