Ahmed S. Naji
We led the social media strategy, creative campaign, and art direction for ASN — a Saudi luxury watch and jewelry house, established in 1980.
The campaign is built around a single Arabic truth: a watch is never just a watch. It is the decision to mark time the right way.
We carried that idea from the grid into the story, from the feed into the showcase floor.
- Social Media Strategy
- Art Direction
- Social Media Campaign
Time is not bought. It is chosen.
We anchored the brand language in what four decades of presence actually means — not heritage as nostalgia, but heritage as authority.
ASN does not follow the market. It has outlasted enough of them to know the difference.
Time is not just a watch
That was the line the campaign lived on, direct and broad enough to carry every collection, every occasion, every reason a person walks into ASN.
Jewelry that speaks last
The jewelry content asked for less copy and more quiet. Pieces shot close, light doing the work, the caption a single line in Arabic that reads like something a person would say to themselves when they decide.
We designed a social content system that lets the craft lead and the brand follow.
