DHCC At Ru'ya Event
DHCC, at the door of Ru'ya.
We led the creative concept, creative direction, and art direction for DHCC's presence at Ru'ya. The booth turned every interactive panel into a conversation starter and every wall into a quiet recruiting tool. The hook was the Arabic word لو, what if, and the answer was the city of healthcare careers waiting on the other side.
- Creative Concept
- Creative Direction
- Art Direction
DHCC, on the Ru'ya floor.
The film we built for the booth. A moment of arrival, an invitation, and a city of careers presented in the language of the Emiratis standing in front of it.
How it ran on the floor.
The recap from the day. Visitors at the panels, conversations at the screens, and the لو hook earning its spot in the room.
The booth, in context.
Stills from the activation. Wide shots of the stand, the interactive panels at human height, the visitors in real conversation. The same brand language carried clean across every surface, screen, and QR code.
