Branding

Brand language, the discipline most agencies skip

Branding

Brand language, the discipline most agencies skip

Most agencies design what a brand looks like. We start with what it says, and how. That is brand language, and it is the…
Healthcare brand language, from the clinic door to the discharge letter

Branding

Healthcare brand language, from the clinic door to the discharge letter

In healthcare, brand language is not a logo. It is the tone of the booking SMS, the voice of the consultation room, the…
Naming, the most leveraged hour of a brand’s life

Branding

Naming, the most leveraged hour of a brand’s life

A name is the only piece of brand language that lives in every sentence about the company, forever. We treat it accordin…