Deadly Products
An awareness platform from G7M, made not to sell, but to save.
Deadly Products is a G7M social-change initiative, a free bilingual web platform where visitors customise a character and watch in real time how popular consumer products damage organs and raise disease risk. We led the entire build, from concept to UX, copy and 3D illustration, in both Arabic and English. The work is our second brand pillar made literal: design for positive community, not for sale.
- Social Concept
- Strategy
- UX/UI Design
- Web Design
- Art Direction
- 3D & Illustration
- Bilingual Build
- Web Development
An awareness project,
not a campaign brief.
Deadly Products is G7M's own social-change initiative. No client, no budget, no commercial brief. We made it because the supermarket shelves around us in MENA carry products that shorten lives, and the public conversation has not caught up. The work is non-profit and will stay that way.
How the platform works.
Four interactions sit at the heart of the experience: browse the everyday products, choose a character, watch the damage register on the body, and switch language with a single tap. Each one is short, silent and visual, so the message travels without explanation.
Browse the everyday.
We catalogued the products people actually buy, from Coca-Cola and Pepsi to Maggi and Nestle, into a scrollable Most Popular shelf and a searchable directory by category.
Choose your body.
A side rail lets visitors switch between the four characters with a tap. The body model swaps in place so the same product can be seen damaging a child, a woman or a man.
See the damage, organ by organ.
Selecting a product stamps it with BOYCOTT and reveals the affected organs over the body, with plain-language notes on each disease the product contributes to.
Built for two audiences at once.
A single click flips the entire experience between English and Arabic with full RTL layout, so the message lands the same on either side of the language line.
A body for every visitor.
Four customisable characters, a boy, a girl, a woman and a man, let visitors see the harm from a perspective they recognise. We modelled each in 3D and wired them to a clean character switcher, so the conversation always starts with someone the viewer can place themselves inside.
One experience,
two languages.
The platform was built bilingual from the ground up, in English and Arabic. Every health note, product category and disease label was researched and written in both languages, with a full RTL layout so neither audience reads like a translation.
